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illustration

Branding 10: Illustrations

Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out Illustration certainly has the ability to stand out in a crowd and is not as pervasive as ...
COHESIVE BRANDING

Branding 5: Cohesive Branding

Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that I see is that all too often different elements of a brand don’t gel. You ...