marketing – Page 2 – Oliver Gwynne

Marketing + Sales 6: Buying Signals Online

In the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of…

11 February

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Marketing + Sales 5: Passive Outreach

Last week I was talking about how Marketing and Sales should work together when it came to targeted outreach aka actively sending out materials in order to create sales. Now…

08 February

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Marketing + Sales 4: Targeted Outreach

We are talking about how best to align your sales and marketing teams and how best to reach out to the wider world and try and find some Suspects to…

27 January

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Marketing + Sales 3: Categorising Customers

I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance…

21 January

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Marketing+ Sales 2: Targeting

We are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are…

18 January

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Marketing+ Sales 1: Frenemies

Sales and Marketing are different pieces of the same puzzle. They are both tools used to grow your business and yet in many organisations they aren’t aligned. This happens in…

08 January

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Basics of Sales 11: Warming Prospects

For any multitude of reasons a prospect may not be in a position to buy from you just yet. As such it is your job to stay in front of…

30 August

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Basics Of Sales 9: Scripts

Earlier in this series I talked about the importance of core messaging as something that lies behind everything you do in both sales and marketing. Nowhere is that more evident…

13 August

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Basics of Sales 5: Process

This is a rough guide on the sort of process you should be undergoing in your sales process. One – Research Selling something is really more about your prospect…

18 July

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Basics of Sales 2: Messaging

At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known…

28 June