Marketing + Sales 3: Categorising Customers
I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance of both knowing whom you are targeting, but now we turn our attention to how we will reach those people. First let’s clarify how I […]
Basics of Sales 13: Annoying Prospects
In the last few lessons we’ve covered some of the best ways to warm prospects to your sales proposition and also what is and isn’t a buying signal. Now I want to concentrate on things you may be doing to annoy prospects without even realising. Being Too Familiar No sales article is ever without that […]
Basics of Sales 11: Warming Prospects
For any multitude of reasons a prospect may not be in a position to buy from you just yet. As such it is your job to stay in front of them and keep them warm. People Buy From People. I’m always a firm believer that it’s better to let your personality shine through and not […]
Basics of Sales 6: Chasing
Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked if they have gotten it. They are not in Quite often the person you need to speak to may be busy. This is especially true […]
