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categorising customers

Marketing + Sales 3: Categorising Customers

I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance…

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annoying prospects

Basics of Sales 13: Annoying Prospects

In the last few lessons we’ve covered some of the best ways to warm prospects to your sales proposition and also what is and isn’t a buying signal. Now I…

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warming your prospects

Basics of Sales 11: Warming Prospects

For any multitude of reasons a prospect may not be in a position to buy from you just yet. As such it is your job to stay in front of…

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chasing those prospects up

Basics of Sales 6: Chasing

Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked…

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