Marketing + Sales 7: Conversion
We are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for you. Your marketing person has befriended someone online. They want to buy something from you…what should happen? Sounds like a straight forward question…but brings up […]
Post Project Steps 2: Testimonials
There is an old saying that you are only as good as your last project and I think there’s some truth in that. It’s important that after a project has ended you get the most out of it in getting you more work. One way of doing that is getting a testimonial. Show Your Support […]
Good Client Relations 16: Smaller Clients
Coming to the end of our topic about good client relations I wanted to do a quick summary of some of the positive and negative attributes of both bigger and smaller clients. Bigger Impact One of the main positives about working with those smaller clients and my personal favourite thing, is that you can have […]
Good Client Relations 15: CRM
CRM stands for customer Relationship Management, which is essentially a fancy way of recording your interaction with clients. Here are some tips on how to get the most out of it. Do I need a programme? There are a lot of options out there in terms of CRM software, and I’m too lazy to write […]
Good Client Relations 5: Work Flow
One of the key differences with collaborating with clients vs co-workers is the nature of your relationship is much more transactional. You have been hired usually for a short amount of time to do a specific thing because you are an expert in this. You may never meet the client face to face. If you’re […]
Good Client Relations 2: Managing Other Freelancers
Normally when you’ve been putting your bid together, you’ve thought hard about time scales, the order in which things need to be done and who needs to be involved. One of the most frequent questions I get asked is about managing other freelancers/colleagues and the best way to do so. “When should I tell a […]
How to Convert Lesson 8: Deposits
The last stage before you start any work I taking a deposit. Money for nothing?! Some of the newer freelancers I talk to are a little apprehensive about asking for a deposit. I can understand why, you’re asking a virtual stranger to give you money before doing anything. A deposit is standard industry practice, lowers […]
How To Convert lesson 2: Small Job
We are talking about how to convert a great pitch into the actual work and what that involved. In lesson one we covered spec work. in this lesson I want to cover a much better alternative: the small job. Expensive The most expensive job with any client, and by expensive I mean in terms of […]
