Archive

conversion

Marketing + Sales 7: Conversion

We are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for you. Your marketing person has befriended someone online. They want to buy something from you…what should happen? ...
good-client-relations-smaller-clients

Good Client Relations 16: Smaller Clients

Coming to the end of our topic about good client relations I wanted to do a quick summary of some of the positive and negative attributes of both bigger and smaller clients. Bigger Impact One of the main positives about working with those smaller clients and my ...
crm

Good Client Relations 15: CRM

CRM stands for customer Relationship Management, which is essentially a fancy way of recording your interaction with clients. Here are some tips on how to get the most out of it. Do I need a programme? There are a lot of options out there in terms of ...
good client relations work flow

Good Client Relations 5: Work Flow

One of the key differences with collaborating with clients vs co-workers is the nature of your relationship is much more transactional. You have been hired usually for a short amount of time to do a specific thing because you are an expert in this. You ...
howtoconvertlesson8

How to Convert Lesson 8: Deposits

The last stage before you start any work I taking a deposit. Money for nothing?! Some of the newer freelancers I talk to are a little apprehensive about asking for a deposit. I can understand why, you’re asking a virtual stranger to give you money before doing ...
howtoconvert2

How To Convert lesson 2: Small Job

We are talking about how to convert a great pitch into the actual work and what that involved. In lesson one we covered spec work. in this lesson I want to cover a much better alternative: the small job. Expensive The most expensive job with any client, ...