Basics of Sales 13: Annoying Prospects
In the last few lessons we’ve covered some of the best ways to warm prospects to your sales proposition and also what is and isn’t a buying signal. Now I want to concentrate on things you may be doing to annoy prospects without even realising. Being Too Familiar No sales article is ever without that […]
Campaign Marketing Masterclass – bradford
Marketing Campaign Masterclass – with Oliver Gwynne This is a 4 week course taking place on Wednesdays at 6pm for an hour. Pay What You Feel. If you are looking for a fast paced, intensive and hands on course all about the different elements of successful marketing campaigns then look no further. This four week […]
When Projects Go Bad 8: Don’t Forget
You’ve had a bad experience with a client. Hopefully you’ve been able to grit your teeth and get through it. naturally things will go quiet for a while until suddenly, out of the blue the client comes back. Don’t Forget Perhaps this lesson could be summed up by its title. As part of your working […]
Good Client Relations 15: CRM
CRM stands for customer Relationship Management, which is essentially a fancy way of recording your interaction with clients. Here are some tips on how to get the most out of it. Do I need a programme? There are a lot of options out there in terms of CRM software, and I’m too lazy to write […]
Good Client Relations 11: Ghost Clients
Beware foolish mortals, for you enter a world of creepy clients and jaw dropping jobs. In this last few weeks we have been covering some of the darker side of client behavior and in this lesson I want to cover ghosts. BOO! Ghost clients are those people who seem really interested in your project and […]
Good Client Relations 9: Committees
We are currently covering how to have good relationships with those clients with bad habits. Today I want to talk about groups. We all know that old phrase about how a camel is a horse designed by committee. Too Many Cooks One of the most common problems with working with any large organization is that […]
Good Client Relations 6: Perfect Client
When talking about client relations, you can’t really avoid talking about different kinds of client. To start off with I wanted to talk about that perfect client. Great Expectations When you think about your perfect client , you probably imagine a scenario where a client finds you, pays you a great wage, lets you get […]
Good Client Relations 4: Communication
I’ve talked a lot about the importance communication so far, but let’s delve into some of the specifics. Be Dumbo Any salesperson worth their salt will tell you that the key to success is to listen more than you talk. Often freelancers feel they need to prove themselves and so they ram their entire CV […]
Good Client Relations 1: First Steps
You’ve pitched, you’ve converted that pitch and now you have a contract signed off. In this next section I want to cover a good client relationship, and what to do to avoid one going bad. Let’s start off with those first steps though… Who is a client? It sounds like a stupid thing to ask, […]
