How to Pitch 8: The Meeting
Don’t Go To Meetings Let me make it perfectly clear that if you’re going to a meeting to pitch, then this job better be worth it. I often talk about when I first started my business with bills to pay and a sick mother. It was a simple fact that I could not afford to […]
How to Pitch 6: Pricing
Money is always a big question. Price can definitely be a make or break factor for any pitch. The problem is that you have no control over the person’s perception of how easy/expensive something is. You also have no control over how your competition price. Don’t undersell yourself Competition can be fierce. If you’re in […]
How to Pitch 4: Details
I think pitching is all about.… Wait. Actually I know all about pitching, so why would I say “I think”? This is such an easy little mistake to make whenever you’re writing a pitch. Now we’ve covered the basics of what to include in a pitch and the basic format. Here are some tips on […]
How to Pitch 3: Formatting
Here is a basic format for pitching… About Them The opening paragraph should be all about them. This is something I’ve seen major agencies not utilise to its full effect. The main points of this first paragraph are to readdress the brief, to show you’ve done some research of the company and to outline the […]
How To Pitch 1: What Is Pitching?
Work won’t come I’m often surprised how many new entrepreneurs have this idea that work will readily come to them. You can understand why, there is so much emphasis on inbound marketing these days. Much more material is written on creating awareness and of driving traffic inwards these days that its easy to perceive that […]
