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upselling oliver gwynne

Marketing + Sales 12: Upselling

"Do you want to supersize that?" is probably the most infamous example of upselling. It's one sentence that can quickly and easily add a few extra pounds worth of profit to your purchase at Mcdonalds, and is an almost perfect example of everything upselling should ...
sales tips

Growing Sales Team 9: Your Questions

As ever when we come to the end of one topic and I address questions that people have sent through... In your series you say that salespeople shouldn’t be evaluated purely on income generated, what would your alternative model be? I would look at the process as ...
your sales questions

Basics of Sales 17: Your Questions

What is the most overlooked technique to improve sales? I think different techniques will work for different industries but I would say one thing you can never do enough of is research. If you’re prospecting in any real fashion then you will have a relatively long ...
cold calling advice oliver gwynne

Basics Of Sales 8: Cold Calls

"Not Cold Calling!" I hear you screaming. People bemoan the amount of ‘nuisance’ calls they get everyday, and its mere mention springs to mind low paid workers with long lists simply trying to get through as many numbers as possible. They perforate your quiet existence ...
best ways to showcase your freelance work

Post Project Steps 4: Portfolio

In this series of lessons we are covering all those things you need to do once a project is over. We have talked about getting paid, getting testimonials and getting referrals. Now let's talk about portfolio management.   We’re Working With Them! I think all clients appreciate a ...