Archive

selling online oliver gwynne

Basics of Sales 10: The Internet

Now that I’ve focused on phoning people, there is the ever tangled web of selling through the internet to tackle. Every Medium Matters Not only was this the excellent slogan of my company (so don’t you go stealing it!) It’s an essential lesson with your sales efforts. ...
sales script

Basics Of Sales 9: Scripts

Earlier in this series I talked about the importance of core messaging as something that lies behind everything you do in both sales and marketing. Nowhere is that more evident than in scripts, primarily these are employed in cold calling but also product demos and ...
cold calling advice oliver gwynne

Basics Of Sales 8: Cold Calls

"Not Cold Calling!" I hear you screaming. People bemoan the amount of ‘nuisance’ calls they get everyday, and its mere mention springs to mind low paid workers with long lists simply trying to get through as many numbers as possible. They perforate your quiet existence ...
feedback on sales

Basics of Sales 7: Feedback

One of the most powerful and under-rated tools is feedback from prospects and in particular the questions that they ask you. One is Many For every customer that asks you a question, there will doubtless be tens more that didn’t ask the question and then didn’t use ...
chasing those prospects up

Basics of Sales 6: Chasing

Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked if they have gotten it. They are not in Quite often the person you need to speak ...
Sales process

Basics of Sales 5: Process

  This is a rough guide on the sort of process you should be undergoing in your sales process. One – Research Selling something is really more about your prospect then it is about you. Spend some time researching your target online. Find a specific reason why you ...
oliver gwynne set up sales

Basics of Sales 4: Set Up

Now depending on your industry this will differ, but there are certain things you need to have in place in order to get your sales rolling. A Contact Point You need some way in which people can contact you. You would think this would be easy but ...
sales goals

Basics of Sales 3: Goals

What is actually your goal when doing any sort of sales activity? It seems like a simple question doesn’t it? Pretty much every time I will ask this question the usual response is: to get more business/clients. I disagree with this. In fact I think ...
oliver gwynne messaging

Basics of Sales 2: Messaging

At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known for. Write them down for me. Just 3 Attributes The interesting thing about this exercise is how ...