Archive

marketing

Marketing + Sales 5: Passive Outreach

Last week I was talking about how Marketing and Sales should work together when it came to targeted outreach aka actively sending out materials in order to create sales. Now I want to talk about ‘Passive Outreach.’ This is much more the day to day ...
marketing and sales alignment

Marketing+ Sales 2: Targeting

We are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are Your Customers? Normally the outlook of the business is set out by the owner/management team, and they ...
marketing and sales frenemies

Marketing+ Sales 1: Frenemies

Sales and Marketing are different pieces of the same puzzle. They are both tools used to grow your business and yet in many organisations they aren’t aligned. This happens in all industries and all business sizes so in this series of lessons, I want to ...
should you hire a salesman?

Growing Sales Team 1: Should You Hire?

Most people reading this did not start out working for themselves so as to become a sales person, but as I’ve often said if you don’t embrace selling you simply won’t last. At a certain point though many people whose primarily skill sets lie elsewhere ...
your sales questions

Basics of Sales 17: Your Questions

What is the most overlooked technique to improve sales? I think different techniques will work for different industries but I would say one thing you can never do enough of is research. If you’re prospecting in any real fashion then you will have a relatively long ...
sealing the deal

Basics of Sales 16: Seal The Deal

You’ve found a potential customer, you’ve gauged their interest, you’ve followed up, you’ve sent a pitch and now they are finally in a position to buy from you. Last but certainly not least in the sales process is closing the deal. This is a subject ...
why are you not selling

Basics Of Sales 15: No Conversions?

If you are doing all the right things and still having no luck when it comes to your sales it’s important to evaluate where you’re going wrong. Effort Being honest with yourself how much effort actually goes into your sales? Few people really enjoy the process of ...