Archive

Photography in branding

Branding 9: Photographs

The old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the world, and indeed today more pictures will be taken then the previous 100 years combined. ...
your questions on sales and marketing

Marketing + Sales 13: Your Questions

After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to others. Why do you think Sales/Marketing get oddly side-lined in a business? This is an interesting question ...
oliver gwynne business advice

Marketing + Sales 9: Goals

We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing information between the departments and how to get marketing in a more sales orientated mind ...
CRM sales and marketing

Marketing + Sales 8: CRM

We are talking about how to best align your sales and marketing and that with more people often comes more problem, especially when you throw into the mix the needs of the business/operations to carry out whatever it is your customers are paying for. CRM ...
conversion

Marketing + Sales 7: Conversion

We are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for you. Your marketing person has befriended someone online. They want to buy something from you…what should happen? ...
marketing

Marketing + Sales 5: Passive Outreach

Last week I was talking about how Marketing and Sales should work together when it came to targeted outreach aka actively sending out materials in order to create sales. Now I want to talk about ‘Passive Outreach.’ This is much more the day to day ...
marketing and sales alignment

Marketing+ Sales 2: Targeting

We are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are Your Customers? Normally the outlook of the business is set out by the owner/management team, and they ...
marketing and sales frenemies

Marketing+ Sales 1: Frenemies

Sales and Marketing are different pieces of the same puzzle. They are both tools used to grow your business and yet in many organisations they aren’t aligned. This happens in all industries and all business sizes so in this series of lessons, I want to ...