Marketing + Sales 10: Reducing Churn
Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor products) some of it might be completely out of your control. (such as industry trends, material prices) So how can Sales and Marketing work together […]
Marketing + Sales 9: Goals
We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing information between the departments and how to get marketing in a more sales orientated mind set and vice versa. One of the core ways in […]
Marketing + Sales 8: CRM
We are talking about how to best align your sales and marketing and that with more people often comes more problem, especially when you throw into the mix the needs of the business/operations to carry out whatever it is your customers are paying for. CRM stands for Customer Relationship Management and is essentially a record […]
Marketing + Sales 7: Conversion
We are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for you. Your marketing person has befriended someone online. They want to buy something from you…what should happen? Sounds like a straight forward question…but brings up […]
Marketing + Sales 6: Buying Signals Online
In the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of having both functions working together and understanding exactly whom you are targeting and updating on any activity….which begs the question of what activity should you […]
Marketing + Sales 5: Passive Outreach
Last week I was talking about how Marketing and Sales should work together when it came to targeted outreach aka actively sending out materials in order to create sales. Now I want to talk about ‘Passive Outreach.’ This is much more the day to day activities such as content marketing, blogs, newsletters etc. So although […]
Marketing + Sales 4: Targeted Outreach
We are talking about how best to align your sales and marketing teams and how best to reach out to the wider world and try and find some Suspects to convert into Prospects. For me there are two kinds of outreach ‘Targeted’ and ‘Passive’. I would consider all Sales activity as Targeted Outreach. Although technology […]
Marketing + Sales 3: Categorising Customers
I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance of both knowing whom you are targeting, but now we turn our attention to how we will reach those people. First let’s clarify how I […]
Marketing+ Sales 2: Targeting
We are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are Your Customers? Normally the outlook of the business is set out by the owner/management team, and they dictate the sort of customers and clients you […]
Marketing+ Sales 1: Frenemies
Sales and Marketing are different pieces of the same puzzle. They are both tools used to grow your business and yet in many organisations they aren’t aligned. This happens in all industries and all business sizes so in this series of lessons, I want to cover what you can do to ensure that sales and […]
