Branding 10: Illustrations
Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out Illustration certainly has the ability to stand out in a crowd and is not as pervasive as the use of photography. Illustration does however have […]
Branding 3: Logo
With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly recognisable, convey something of what you do (where possible) and work on a variety of different media. Here are some hard on fast rules on […]
