Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have a great little exercise for you to help and even […]
Branding 3: Logo
With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly recognisable, convey something of what you do (where possible) and work on a variety of different media. Here are some hard on fast rules on […]
Branding 1: No One Cares
In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own. I will try and include as many examples as possible along the way. What Is Branding? Branding is an overall term for anything that represents […]
Marketing + Sales 13: Your Questions
After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to others. Why do you think Sales/Marketing get oddly side-lined in a business? This is an interesting question actually, I have talked a lot about how […]
Marketing + Sales 12: Upselling
“Do you want to supersize that?” is probably the most infamous example of upselling. It’s one sentence that can quickly and easily add a few extra pounds worth of profit to your purchase at Mcdonalds, and is an almost perfect example of everything upselling should be, but so rarely is. It’s short, it takes into […]
Marketing + Sales 11: Promoting Loyalty
Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the key problems is that in a lot of cases the sales person…well they make the sale and then they pass on that customer to the […]
Marketing + Sales 10: Reducing Churn
Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor products) some of it might be completely out of your control. (such as industry trends, material prices) So how can Sales and Marketing work together […]
Marketing + Sales 9: Goals
We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing information between the departments and how to get marketing in a more sales orientated mind set and vice versa. One of the core ways in […]
Marketing + Sales 8: CRM
We are talking about how to best align your sales and marketing and that with more people often comes more problem, especially when you throw into the mix the needs of the business/operations to carry out whatever it is your customers are paying for. CRM stands for Customer Relationship Management and is essentially a record […]
Marketing + Sales 7: Conversion
We are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for you. Your marketing person has befriended someone online. They want to buy something from you…what should happen? Sounds like a straight forward question…but brings up […]
