Branding 16: Your Questions Answered
As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my…
Read MoreAs we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my…
Read MoreWe are moving our way through the five senses and discussing the branding opportunities within each. We have talked at some length about the visual aspect of branding and have…
Read MoreWe have already talked a lot about visual branding and sound branding and now we move onto taste. Now for the vast majority of businesses imagining what their company tastes…
Read MoreWhen a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction…
Read MoreVery similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out…
Read MoreThe old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the…
Read MoreThe next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain…
Read MoreHaving talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts.…
Read MoreNow that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that…
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