Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is…
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Growth Marketing
Branding 3: Logo
With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly…
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Branding 1: No One Cares
In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own.…
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Marketing + Sales 13: Your Questions
After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to…
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Marketing + Sales 12: Upselling
"Do you want to supersize that?" is probably the most infamous example of upselling. It's one sentence that can quickly and easily add a few extra pounds worth of profit…
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Marketing + Sales 11: Promoting Loyalty
Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the…
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Marketing + Sales 10: Reducing Churn
Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor…
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Marketing + Sales 9: Goals
We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing…
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Marketing + Sales 8: CRM
We are talking about how to best align your sales and marketing and that with more people often comes more problem, especially when you throw into the mix the needs…
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Marketing + Sales 7: Conversion
We are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for…
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