Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have a great little exercise for you to help and even […]
Sales + Marketing 12: One Person?
I have been discussing the benefits and techniques of having your marketing and sales working much more closely together, so what if they were literally together as in one person (or perhaps conjoined twins) doing both roles…would that work? Amalgamation It’s not uncommon for me to see marketing people complaining on linkedin about how job […]
Marketing + Sales 6: Buying Signals Online
In the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of having both functions working together and understanding exactly whom you are targeting and updating on any activity….which begs the question of what activity should you […]
Basics of Sales 17: Your Questions
What is the most overlooked technique to improve sales? I think different techniques will work for different industries but I would say one thing you can never do enough of is research. If you’re prospecting in any real fashion then you will have a relatively long list of names/companies and it isn’t so easy to […]
Basics of Sales 12: Buying Signals
You can sometimes spend months and even years keeping prospects warm but how can you tell when they actually will buy from you? They Get Excited! One of the most rewarding things in any sales effort is when you talk to someone who is positively enthused by your product or service. So it might be […]
When Projects Go Bad 8: Don’t Forget
You’ve had a bad experience with a client. Hopefully you’ve been able to grit your teeth and get through it. naturally things will go quiet for a while until suddenly, out of the blue the client comes back. Don’t Forget Perhaps this lesson could be summed up by its title. As part of your working […]
Good Client Relations 18: Your Questions
Do you get better clients over time? No. I remember I was doing a spot of sub-contract work for a marketing company with a lot more experience than me and they were talking about some trouble they had been having with their clients and I realised that this is a universal trend across all industries. […]
Good Client Relations 15: CRM
CRM stands for customer Relationship Management, which is essentially a fancy way of recording your interaction with clients. Here are some tips on how to get the most out of it. Do I need a programme? There are a lot of options out there in terms of CRM software, and I’m too lazy to write […]
Good Client Relations 14: Dodgy Clients
This blog comes directly from you readers. Someone asked my advice on how to deal with a dodgy client. To give you an outline, this freelancer had taken on some work, done their usual due diligence, started the work only to discover some illegal goings on in the past. So what do you do with […]
Good Client Relations 5: Work Flow
One of the key differences with collaborating with clients vs co-workers is the nature of your relationship is much more transactional. You have been hired usually for a short amount of time to do a specific thing because you are an expert in this. You may never meet the client face to face. If you’re […]
