Branding 16: Your Questions Answered
As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my start up with no funds, how can I keep the costs down? First of all, for any startup reading please don’t spend your seed money […]
Marketing + Sales 13: Your Questions
After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to others. Why do you think Sales/Marketing get oddly side-lined in a business? This is an interesting question actually, I have talked a lot about how […]
Growing Sales Team 9: Your Questions
As ever when we come to the end of one topic and I address questions that people have sent through… In your series you say that salespeople shouldn’t be evaluated purely on income generated, what would your alternative model be? I would look at the process as a whole. Let’s say your sales team each […]
Basics of Sales 17: Your Questions
What is the most overlooked technique to improve sales? I think different techniques will work for different industries but I would say one thing you can never do enough of is research. If you’re prospecting in any real fashion then you will have a relatively long list of names/companies and it isn’t so easy to […]
Basics of Sales 7: Feedback
One of the most powerful and under-rated tools is feedback from prospects and in particular the questions that they ask you. One is Many For every customer that asks you a question, there will doubtless be tens more that didn’t ask the question and then didn’t use your service. No matter how seemingly stupid the […]
Start Up Right 12: Your Questions
I always try and end any subject by giving some edited insight into the questions/comments you lovely readers have sent my way. Don’t be afraid to get in touch should you have any burning questions. I’m a start up with no money at all, how can I generate business? Slowly is the answer. I was […]
Campaign Marketing Masterclass – bradford
Marketing Campaign Masterclass – with Oliver Gwynne This is a 4 week course taking place on Wednesdays at 6pm for an hour. Pay What You Feel. If you are looking for a fast paced, intensive and hands on course all about the different elements of successful marketing campaigns then look no further. This four week […]
Post Project Steps 9: Your Questions
To finish up our topic of all the things you should do after a project is over, I once again turn to you and the questions you’ve been asking me. Here goes! You talked about evaluating ourselves and our performance…should we also do that for the client? I don’t think you can rate a client […]
Post Project Steps 7: Questions
What sort of questions should you be asking yourself once a project is done in order to carry through improvements? Sales What worked? What approach/material did you use to win the prospect, how long did it take to go from an initial enquiry to actual work and where did that customer find you or vice […]
Post Project Steps 6: Review
We have been talking about what happens post project and how to make the most out of your last job in order to get the next one. Next I want to talk about reviewing a past project so it can help you improve future projects. You Won’t Review The truth of the matter is 80% […]
