business – Page 2 – Oliver Gwynne

Marketing + Sales 8: CRM

We are talking about how to best align your sales and marketing and that with more people often comes more problem, especially when you throw into the mix the needs…

01 March

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Marketing + Sales 7: Conversion

We are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for…

18 February

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Marketing + Sales 6: Buying Signals Online

In the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of…

11 February

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Marketing + Sales 4: Targeted Outreach

We are talking about how best to align your sales and marketing teams and how best to reach out to the wider world and try and find some Suspects to…

27 January

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Marketing + Sales 3: Categorising Customers

I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance…

21 January

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Marketing+ Sales 2: Targeting

We are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are…

18 January

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Basics of Sales 16: Seal The Deal

You’ve found a potential customer, you’ve gauged their interest, you’ve followed up, you’ve sent a pitch and now they are finally in a position to buy from you. Last but…

05 October

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Basics of Sales 13: Annoying Prospects

In the last few lessons we’ve covered some of the best ways to warm prospects to your sales proposition and also what is and isn’t a buying signal. Now I…

10 September

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Basics of Sales 11: Warming Prospects

For any multitude of reasons a prospect may not be in a position to buy from you just yet. As such it is your job to stay in front of…

30 August

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Basics Of Sales 8: Cold Calls

"Not Cold Calling!" I hear you screaming. People bemoan the amount of ‘nuisance’ calls they get everyday, and its mere mention springs to mind low paid workers with long lists…

06 August