business – Page 3 – Oliver Gwynne

Basics of Sales 7: Feedback

One of the most powerful and under-rated tools is feedback from prospects and in particular the questions that they ask you. One is Many For every customer that asks you…

02 August

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Basics of Sales 6: Chasing

Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked…

27 July

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Basics of Sales 5: Process

This is a rough guide on the sort of process you should be undergoing in your sales process. One – Research Selling something is really more about your prospect…

18 July

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Basics of Sales 2: Messaging

At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known…

28 June

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Basics of Sales 1: Knowledge

I often talk about lead generation being the most important factor for any business. No matter how established you are if you don’t put effort into expanding and retaining your…

17 June

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Start Up Right 12: Your Questions

I always try and end any subject by giving some edited insight into the questions/comments you lovely readers have sent my way. Don’t be afraid to get in touch should…

14 June

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Start Up Right 11: Ways to Fail

Last but not least I wanted to cover some of the more common mis-conceptions that start-ups have that cause them to fail. I’ll Work Harder! Don’t work hard, work smart.…

04 June

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Start Up Right 10: Partners? Crews? Friends?

If you’ve got a business in mind then it might be something you want to involve other people in. So how can you go about that? Starting Alone 1 is…

23 May

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Start Up Right 9: Branding and Marketing

Now this will differ widely depending on your industry but here are some basic things that everyone will need and some of those things that you almost certainly won’t. Marketing…

15 May

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Start Up Right 8: Finding Work

Easily the thing I get asked most about is where exactly to find work. Some people seem quite insistent on knowing in fact! Obviously this will depend greatly on the…

09 May