Archive

all about domains

Websites 2: Domains

In this series of lessons I am attempting to give you an overview on all things websites without getting tied into anything too technical that will likely change. Let’s cover domains. What’s In A Name? Shakespeare once wrote “A rose by any other name would smell as ...
website glossary

Websites 1: Basic Glossary

In this series of lessons I am going to be covering all aspects of creating, maintaining and having a successful website. The internet is fast moving and mysterious to many, and so in order to make this as useful as possible for as long as ...
your branding questions answered

Branding 16: Your Questions Answered

As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my start up with no funds, how can I keep the costs down? First of all, for any ...
branding through smell

Branding 15: Smell

We are moving our way through the five senses and discussing the branding opportunities within each. We have talked at some length about the visual aspect of branding and have covered sound and taste. We now move onto smell. Smellovators Smell is an often under-utilised sense when ...
your questions on sales and marketing

Marketing + Sales 13: Your Questions

After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to others. Why do you think Sales/Marketing get oddly side-lined in a business? This is an interesting question ...
sales and marketing oliver gwynne

Sales + Marketing 12: One Person?

I have been discussing the benefits and techniques of having your marketing and sales working much more closely together, so what if they were literally together as in one person (or perhaps conjoined twins) doing both roles…would that work? Amalgamation It’s not uncommon for me to see ...
upselling oliver gwynne

Marketing + Sales 12: Upselling

"Do you want to supersize that?" is probably the most infamous example of upselling. It's one sentence that can quickly and easily add a few extra pounds worth of profit to your purchase at Mcdonalds, and is an almost perfect example of everything upselling should ...

Marketing + Sales 11: Promoting Loyalty

Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the key problems is that in a lot of cases the sales person…well they make the sale and ...

Marketing + Sales 10: Reducing Churn

Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor products) some of it might be completely out of your control. (such as industry trends, ...
oliver gwynne business advice

Marketing + Sales 9: Goals

We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing information between the departments and how to get marketing in a more sales orientated mind ...