Websites 2: Domains
In this series of lessons I am attempting to give you an overview on all things websites without getting tied into anything too technical that will likely change. Let’s cover...
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Websites 1: Basic Glossary
In this series of lessons I am going to be covering all aspects of creating, maintaining and having a successful website. The internet is fast moving and mysterious to many,...
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Branding 16: Your Questions Answered
As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my...
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Branding 15: Smell
We are moving our way through the five senses and discussing the branding opportunities within each. We have talked at some length about the visual aspect of branding and have...
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Marketing + Sales 13: Your Questions
After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to...
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Sales + Marketing 12: One Person?
I have been discussing the benefits and techniques of having your marketing and sales working much more closely together, so what if they were literally together as in one person...
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Marketing + Sales 12: Upselling
"Do you want to supersize that?" is probably the most infamous example of upselling. It's one sentence that can quickly and easily add a few extra pounds worth of profit...
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Marketing + Sales 11: Promoting Loyalty
Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the...
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Marketing + Sales 10: Reducing Churn
Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor...
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Marketing + Sales 9: Goals
We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing...
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