Websites 3: Hosting Basics

Let’s start off with a basic analogy on just exactly what website hosting is. If your domain is your postal address, directing people where to go, then hosting is like the land that your website will be built. The more people you have visiting your website, the more space you will need to fit them […]
Websites 1: Basic Glossary

In this series of lessons I am going to be covering all aspects of creating, maintaining and having a successful website. The internet is fast moving and mysterious to many, and so in order to make this as useful as possible for as long as possible I am going to attempt to talk about websites […]
Branding 16: Your Questions Answered

As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my start up with no funds, how can I keep the costs down? First of all, for any startup reading please don’t spend your seed money […]
Branding 15: Smell

We are moving our way through the five senses and discussing the branding opportunities within each. We have talked at some length about the visual aspect of branding and have covered sound and taste. We now move onto smell. Smellovators Smell is an often under-utilised sense when it comes to branding and one of my […]
Branding 14: Taste

We have already talked a lot about visual branding and sound branding and now we move onto taste. Now for the vast majority of businesses imagining what their company tastes like is probably not that relevant. For many the only times their customers will ever actually eat anything from you might be mints in your […]
Branding 13: Sound

Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all familiar with sounds Idents. They are essentially the heard version of a logo. Short punchy and hopefully memorable. The difficulty with writing any post about […]
Branding 12: Three Stages Of Reaction

When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction is that lightning quick one as someone experiences your brand. This is that first instant impression that your branding is giving up and is where […]
Branding 10: Illustrations

Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out Illustration certainly has the ability to stand out in a crowd and is not as pervasive as the use of photography. Illustration does however have […]
Branding 8: Graphic Elements

The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain type of Box could be a graphic element, anything at all so long as you use them often enough. Let’s take a few examples and […]
Branding 7: Fonts

Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts. I don’t know what the correct word is for someone who loves fonts (fontophile sounds wrong) but I subscribe to two different font newsletters…so am […]