Websites 3: Hosting Basics
Let’s start off with a basic analogy on just exactly what website hosting is. If your domain is your postal address, directing people where to go, then hosting is like…
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Growth Marketing
Websites 1: Basic Glossary
In this series of lessons I am going to be covering all aspects of creating, maintaining and having a successful website. The internet is fast moving and mysterious to many,…
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Branding 16: Your Questions Answered
As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my…
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Branding 15: Smell
We are moving our way through the five senses and discussing the branding opportunities within each. We have talked at some length about the visual aspect of branding and have…
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Branding 14: Taste
We have already talked a lot about visual branding and sound branding and now we move onto taste. Now for the vast majority of businesses imagining what their company tastes…
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Branding 13: Sound
Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all…
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Branding 12: Three Stages Of Reaction
When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction…
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Branding 10: Illustrations
Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out…
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Branding 8: Graphic Elements
The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain…
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Branding 7: Fonts
Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts.…
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