Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have a great little exercise for you to help and even […]
Branding 3: Logo
With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly recognisable, convey something of what you do (where possible) and work on a variety of different media. Here are some hard on fast rules on […]
Branding 1: No One Cares
In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own. I will try and include as many examples as possible along the way. What Is Branding? Branding is an overall term for anything that represents […]
Basics of Sales 2: Messaging
At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known for. Write them down for me. Just 3 Attributes The interesting thing about this exercise is how often the attributes people put down do not […]
Start Up Right 12: Your Questions
I always try and end any subject by giving some edited insight into the questions/comments you lovely readers have sent my way. Don’t be afraid to get in touch should you have any burning questions. I’m a start up with no money at all, how can I generate business? Slowly is the answer. I was […]
Start Up Right 9: Branding and Marketing
Now this will differ widely depending on your industry but here are some basic things that everyone will need and some of those things that you almost certainly won’t. Marketing Bumf Some people get off on starting a business. They get off on having their logo plastered all over mugs, t-shirts and company cars. They […]
