branding – Oliver Gwynne

Branding 16: Your Questions Answered

As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my…

25 October

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Branding 15: Smell

We are moving our way through the five senses and discussing the branding opportunities within each. We have talked at some length about the visual aspect of branding and have…

10 October

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Branding 14: Taste

We have already talked a lot about visual branding and sound branding and now we move onto taste. Now for the vast majority of businesses imagining what their company tastes…

27 September

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Branding 13: Sound

Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all…

02 September

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Branding 11: Repeatability and Exposure

One of the things I often talk about is that how any given brand needs significant time and exposure before anyone really begins to recognise it. This is a task…

03 August

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Branding 10: Illustrations

Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out…

26 July

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Branding 9: Photographs

The old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the…

12 July

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Branding 8: Graphic Elements

The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain…

29 June

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Branding 7: Fonts

Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts.…

20 June

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Branding 5: Cohesive Branding

Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that…

31 May