branding – Page 2 – Oliver Gwynne

Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is…

24 May

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Branding 3: Logo

With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly…

17 May

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Branding 1: No One Cares

In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own.…

03 May

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Basics of Sales 2: Messaging

At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known…

28 June

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Start Up Right 12: Your Questions

I always try and end any subject by giving some edited insight into the questions/comments you lovely readers have sent my way. Don’t be afraid to get in touch should…

14 June

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Start Up Right 9: Branding and Marketing

Now this will differ widely depending on your industry but here are some basic things that everyone will need and some of those things that you almost certainly won’t. Marketing…

15 May