Basics of Sales 4: Set Up
Now depending on your industry this will differ, but there are certain things you need to have in place in order to get your sales rolling. A Contact Point You need some way in which people can contact you. You would think this would be easy but anyone whose worked at home with family knows […]
Basics of Sales 3: Goals
What is actually your goal when doing any sort of sales activity? It seems like a simple question doesn’t it? Pretty much every time I will ask this question the usual response is: to get more business/clients. I disagree with this. In fact I think this is the fundamental element that sits behind why companies […]
Basics of Sales 2: Messaging
At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known for. Write them down for me. Just 3 Attributes The interesting thing about this exercise is how often the attributes people put down do not […]
Basics of Sales 1: Knowledge
I often talk about lead generation being the most important factor for any business. No matter how established you are if you don’t put effort into expanding and retaining your customer base…it won’t work out well for you! Hate Selling? I speak to an awful lot of entrepreneurs who say that they hate selling. It […]
Start Up Right 12: Your Questions
I always try and end any subject by giving some edited insight into the questions/comments you lovely readers have sent my way. Don’t be afraid to get in touch should you have any burning questions. I’m a start up with no money at all, how can I generate business? Slowly is the answer. I was […]
Campaign Marketing Masterclass – bradford
Marketing Campaign Masterclass – with Oliver Gwynne This is a 4 week course taking place on Wednesdays at 6pm for an hour. Pay What You Feel. If you are looking for a fast paced, intensive and hands on course all about the different elements of successful marketing campaigns then look no further. This four week […]
Start Up Right 11: Ways to Fail
Last but not least I wanted to cover some of the more common mis-conceptions that start-ups have that cause them to fail. I’ll Work Harder! Don’t work hard, work smart. Be wise about how you invest your time. Putting in more hours is not a recipe for more success and is a sure fire way […]
Start Up Right 10: Partners? Crews? Friends?
If you’ve got a business in mind then it might be something you want to involve other people in. So how can you go about that? Starting Alone 1 is the loneliness number, and often people are afraid to go it alone. Working for yourself will often put a lot of burden on your shoulders, […]
Start Up Right 9: Branding and Marketing
Now this will differ widely depending on your industry but here are some basic things that everyone will need and some of those things that you almost certainly won’t. Marketing Bumf Some people get off on starting a business. They get off on having their logo plastered all over mugs, t-shirts and company cars. They […]
Start Up Right 8: Finding Work
Easily the thing I get asked most about is where exactly to find work. Some people seem quite insistent on knowing in fact! Obviously this will depend greatly on the industry and business that you are in, but here are a few tips. Friends and Family Often friends and family are seen as undesirable nuisance […]
