A Beginner’s Guide to Running Adventures
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Embracing Minimalism: A Lifestyle Revolution
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Exploring the Wonders of Machine Learning
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Branding 16: Your Questions Answered
As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my start up with no funds, how can I keep the costs down? First of all, for any startup reading please don’t spend your seed money […]
Branding 10: Illustrations
Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out Illustration certainly has the ability to stand out in a crowd and is not as pervasive as the use of photography. Illustration does however have […]
Branding 7: Fonts
Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts. I don’t know what the correct word is for someone who loves fonts (fontophile sounds wrong) but I subscribe to two different font newsletters…so am […]
Branding 6: Colours
Now that we’ve covered some of the basics of what branding is and how it represents you and your business we can start to talk about the various building blocks of a brand starting with colours. Black and White It’s hard to talk about the different colours without considering the absence of colour. Black and […]
Branding 5: Cohesive Branding
Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that I see is that all too often different elements of a brand don’t gel. You will see high quality images and golden coloured text suggesting […]
Branding 3: Logo
With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly recognisable, convey something of what you do (where possible) and work on a variety of different media. Here are some hard on fast rules on […]
Branding 1: No One Cares
In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own. I will try and include as many examples as possible along the way. What Is Branding? Branding is an overall term for anything that represents […]
