Basics Of Sales 9: Scripts
Earlier in this series I talked about the importance of core messaging as something that lies behind everything you do in both sales and marketing. Nowhere is that more evident than in scripts, primarily these are employed in cold calling but also product demos and the like. Don’t Write Scripts It seems odd to write […]
Basics of Sales 7: Feedback
One of the most powerful and under-rated tools is feedback from prospects and in particular the questions that they ask you. One is Many For every customer that asks you a question, there will doubtless be tens more that didn’t ask the question and then didn’t use your service. No matter how seemingly stupid the […]
Basics of Sales 6: Chasing
Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked if they have gotten it. They are not in Quite often the person you need to speak to may be busy. This is especially true […]
Basics of Sales 5: Process
This is a rough guide on the sort of process you should be undergoing in your sales process. One – Research Selling something is really more about your prospect then it is about you. Spend some time researching your target online. Find a specific reason why you are contacting them and why your services […]
Basics of Sales 4: Set Up
Now depending on your industry this will differ, but there are certain things you need to have in place in order to get your sales rolling. A Contact Point You need some way in which people can contact you. You would think this would be easy but anyone whose worked at home with family knows […]
Basics of Sales 3: Goals
What is actually your goal when doing any sort of sales activity? It seems like a simple question doesn’t it? Pretty much every time I will ask this question the usual response is: to get more business/clients. I disagree with this. In fact I think this is the fundamental element that sits behind why companies […]
Start Up Right 12: Your Questions
I always try and end any subject by giving some edited insight into the questions/comments you lovely readers have sent my way. Don’t be afraid to get in touch should you have any burning questions. I’m a start up with no money at all, how can I generate business? Slowly is the answer. I was […]
Campaign Marketing Masterclass – bradford
Marketing Campaign Masterclass – with Oliver Gwynne This is a 4 week course taking place on Wednesdays at 6pm for an hour. Pay What You Feel. If you are looking for a fast paced, intensive and hands on course all about the different elements of successful marketing campaigns then look no further. This four week […]
Start Up Right 11: Ways to Fail
Last but not least I wanted to cover some of the more common mis-conceptions that start-ups have that cause them to fail. I’ll Work Harder! Don’t work hard, work smart. Be wise about how you invest your time. Putting in more hours is not a recipe for more success and is a sure fire way […]
Start Up Right 9: Branding and Marketing
Now this will differ widely depending on your industry but here are some basic things that everyone will need and some of those things that you almost certainly won’t. Marketing Bumf Some people get off on starting a business. They get off on having their logo plastered all over mugs, t-shirts and company cars. They […]
