Growing Sales Team 4: Attributes
So what sort of qualities should you actually look for when it comes to recruiting a sales person? Here is my list in no particular order… Empathy Forgive me if you’re sick of me saying this after 20 weeks, but successful sales is all about concentrating on your prospect. Doing a lot of qualitive research, […]
Basics of Sales 17: Your Questions
What is the most overlooked technique to improve sales? I think different techniques will work for different industries but I would say one thing you can never do enough of is research. If you’re prospecting in any real fashion then you will have a relatively long list of names/companies and it isn’t so easy to […]
Basics of Sales 16: Seal The Deal
You’ve found a potential customer, you’ve gauged their interest, you’ve followed up, you’ve sent a pitch and now they are finally in a position to buy from you. Last but certainly not least in the sales process is closing the deal. This is a subject I’ve covered in my series ‘How To Convert” but to […]
Basics of Sales 13: Annoying Prospects
In the last few lessons we’ve covered some of the best ways to warm prospects to your sales proposition and also what is and isn’t a buying signal. Now I want to concentrate on things you may be doing to annoy prospects without even realising. Being Too Familiar No sales article is ever without that […]
Basics of Sales 10: The Internet
Now that I’ve focused on phoning people, there is the ever tangled web of selling through the internet to tackle. Every Medium Matters Not only was this the excellent slogan of my company (so don’t you go stealing it!) It’s an essential lesson with your sales efforts. Some areas lend themselves more to cold calling, […]
Basics of Sales 7: Feedback
One of the most powerful and under-rated tools is feedback from prospects and in particular the questions that they ask you. One is Many For every customer that asks you a question, there will doubtless be tens more that didn’t ask the question and then didn’t use your service. No matter how seemingly stupid the […]
Basics of Sales 5: Process
This is a rough guide on the sort of process you should be undergoing in your sales process. One – Research Selling something is really more about your prospect then it is about you. Spend some time researching your target online. Find a specific reason why you are contacting them and why your services […]
Start Up Right 12: Your Questions
I always try and end any subject by giving some edited insight into the questions/comments you lovely readers have sent my way. Don’t be afraid to get in touch should you have any burning questions. I’m a start up with no money at all, how can I generate business? Slowly is the answer. I was […]
Campaign Marketing Masterclass – bradford
Marketing Campaign Masterclass – with Oliver Gwynne This is a 4 week course taking place on Wednesdays at 6pm for an hour. Pay What You Feel. If you are looking for a fast paced, intensive and hands on course all about the different elements of successful marketing campaigns then look no further. This four week […]
Start Up Right 8: Finding Work
Easily the thing I get asked most about is where exactly to find work. Some people seem quite insistent on knowing in fact! Obviously this will depend greatly on the industry and business that you are in, but here are a few tips. Friends and Family Often friends and family are seen as undesirable nuisance […]
