freelance – Oliver Gwynne

Branding 12: Three Stages Of Reaction

When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction…

15 August

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Branding 11: Repeatability and Exposure

One of the things I often talk about is that how any given brand needs significant time and exposure before anyone really begins to recognise it. This is a task…

03 August

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Branding 9: Photographs

The old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the…

12 July

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Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is…

24 May

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Marketing + Sales 9: Goals

We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing…

08 March

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Marketing + Sales 3: Categorising Customers

I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance…

21 January

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Marketing+ Sales 1: Frenemies

Sales and Marketing are different pieces of the same puzzle. They are both tools used to grow your business and yet in many organisations they aren’t aligned. This happens in…

08 January

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Growing Sales Team 9: Your Questions

As ever when we come to the end of one topic and I address questions that people have sent through... In your series you say that salespeople shouldn’t be evaluated…

28 December

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Growing Sales 7: Managing A Team

One common thread I often see in regards to sales teams is that very often effective sales people are often promoted into team management, where perhaps they have less experience.…

13 December

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Growing Sales Team 5: Red Flags When Hiring

So what sort of qualities should make a bad sales person? These are not necessarily easy to pick up in an interview but definitely worth looking out for... Emotional Any…

29 November