Archive

3 reactions to branding

Branding 12: Three Stages Of Reaction

When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction is that lightning quick one as someone experiences your brand. This is that first instant impression that ...
impact of viewers on branding

Branding 11: Repeatability and Exposure

One of the things I often talk about is that how any given brand needs significant time and exposure before anyone really begins to recognise it. This is a task which is only becoming more difficult as we receive (and ignore) more and more branded ...
Photography in branding

Branding 9: Photographs

The old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the world, and indeed today more pictures will be taken then the previous 100 years combined. ...
defining your brand

Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have ...
oliver gwynne business advice

Marketing + Sales 9: Goals

We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing information between the departments and how to get marketing in a more sales orientated mind ...
marketing and sales frenemies

Marketing+ Sales 1: Frenemies

Sales and Marketing are different pieces of the same puzzle. They are both tools used to grow your business and yet in many organisations they aren’t aligned. This happens in all industries and all business sizes so in this series of lessons, I want to ...
sales tips

Growing Sales Team 9: Your Questions

As ever when we come to the end of one topic and I address questions that people have sent through... In your series you say that salespeople shouldn’t be evaluated purely on income generated, what would your alternative model be? I would look at the process as ...
motivating your sales team

Growing Sales 7: Managing A Team

One common thread I often see in regards to sales teams is that very often effective sales people are often promoted into team management, where perhaps they have less experience. You don’t necessarily have to be a good sales person to lead a sales team, ...
red flag when hiring sales people

Growing Sales Team 5: Red Flags When Hiring

So what sort of qualities should make a bad sales person? These are not necessarily easy to pick up in an interview but definitely worth looking out for... Emotional Any salesperson is going to get rejected A LOT. That’s bound to wear on their soul in some ...