How To Convert lesson 2: Small Job
We are talking about how to convert a great pitch into the actual work and what that involved. In lesson one we covered spec work. in this lesson I want to cover a much better alternative: the small job. Expensive The most expensive job with any client, and by expensive I mean in terms of […]
How To Convert Lesson 1: Spec Work
Now that you’ve sent off your amazing pitch, made the call, done the presentation…how do you ensure that you convert that pitch into actual work? In this lesson I want to cover spec work. What Is It? Spec work is where a prospective client asks you to provide a sample of the finished item/work for […]
How To Pitch 10: Your Questions
Last but not least, I enjoy sending out the follow up questions I get asked on my articles/sessions in the hope it’s useful. What is the best medium for submitting a pitch? Double check if there’s any specifications in the pitch itself, if not I would advise PDFs, word and powerpoint. The reason being they […]
How to Pitch 7: The Call
Hopefully if you’ve been following these lessons you’ll be writing short and punchy sales pitches. Sometimes from an initial pitch you’ll be invited to tender. Generally this will be for those bigger jobs, quite often if a potential client wants a call it will be just to clear up a few small points Never Assume […]
How to Pitch 6: Pricing
Money is always a big question. Price can definitely be a make or break factor for any pitch. The problem is that you have no control over the person’s perception of how easy/expensive something is. You also have no control over how your competition price. Don’t undersell yourself Competition can be fierce. If you’re in […]
How to Pitch 4: Details
I think pitching is all about.… Wait. Actually I know all about pitching, so why would I say “I think”? This is such an easy little mistake to make whenever you’re writing a pitch. Now we’ve covered the basics of what to include in a pitch and the basic format. Here are some tips on […]
How To Pitch 1: What Is Pitching?
Work won’t come I’m often surprised how many new entrepreneurs have this idea that work will readily come to them. You can understand why, there is so much emphasis on inbound marketing these days. Much more material is written on creating awareness and of driving traffic inwards these days that its easy to perceive that […]
