pitching | Oliver Gwynne

Basics of Sales 7: Feedback

2nd August 2017 business, relationships, sales

One of the most powerful and under-rated tools is feedback from prospects and in particular the questions that they ask you. One is Many For every customer that asks you a question, there will doubtless be tens more that didn’t ask the question and then didn’t use ...

How To Pitch 10: Your Questions

28th March 2016 business, pitching

Last but not least, I enjoy sending out the follow up questions I get asked on my articles/sessions in the hope it’s useful. What is the best medium for submitting a pitch? Double check if there’s any specifications in the pitch itself, if not I would advise ...

How to Pitch 9: Rejection

23rd March 2016 business, pitching

We’ve been going through all things pitching, so now it’s important to consider why your pitch didn’t win. Speed dating Pitching can be a little like speed dating, there’s nothing personal if you didn’t get the gig. This is why I say I never spent an hour ...

How to Pitch 8: The Meeting

15th March 2016 business, pitching

Don’t Go To Meetings Let me make it perfectly clear that if you’re going to a meeting to pitch, then this job better be worth it. I often talk about when I first started my business with bills to pay and a sick mother. It was ...

How to Pitch 7: The Call

10th March 2016 business, pitching

Hopefully if you’ve been following these lessons you’ll be writing short and punchy sales pitches. Sometimes from an initial pitch you’ll be invited to tender. Generally this will be for those bigger jobs, quite often if a potential client wants a call it will be ...

How to Pitch 6: Pricing

8th March 2016 business, pitching

Money is always a big question. Price can definitely be a make or break factor for any pitch. The problem is that you have no control over the person’s perception of how easy/expensive something is. You also have no control over how your competition price. Don’t ...

How To Pitch 5: Add Ons

4th March 2016 business, pitching

We’ve talked about purpose, format and language. Now let’s talk about those add on with your pitch. I’m talking about things like FAQs, portfolios, testimonials, etc. Having a bank of these ready will save you significant time when pitching. Like Always Wants Like Attach 3 or 4 ...

How to Pitch 4: Details

1st March 2016 pitching

I think pitching is all about.… Wait. Actually I know all about pitching, so why would I say “I think”? This is such an easy little mistake to make whenever you’re writing a pitch. Now we’ve covered the basics of what to include in a pitch and ...

How to Pitch 3: Formatting

9th February 2016 business, pitching

Here is a basic format for pitching... About Them The opening paragraph should be all about them. This is something I’ve seen major agencies not utilise to its full effect. The main points of this first paragraph are to readdress the brief, to show you’ve done some ...

How to Pitch 2: Common Questions

5th February 2016 business, pitching

With the basics covered I wanted to answer some of the questions my lovely readers came back with from lesson one: What if I can’t find anything to pitch for? Where to find work is one of the most frequently asked questions. The truth is that different ...

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