Branding 1: No One Cares
In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own.…
Read MoreIn this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own.…
Read MoreAfter 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to…
Read MoreI have been discussing the benefits and techniques of having your marketing and sales working much more closely together, so what if they were literally together as in one person…
Read More"Do you want to supersize that?" is probably the most infamous example of upselling. It's one sentence that can quickly and easily add a few extra pounds worth of profit…
Read MoreDifferent but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the…
Read MoreChurn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor…
Read MoreWe are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing…
Read MoreWe are talking about how to best align your sales and marketing and that with more people often comes more problem, especially when you throw into the mix the needs…
Read MoreWe are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for…
Read MoreIn the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of…
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