Branding 13: Sound
Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all familiar with sounds Idents. They are essentially the heard version of a logo. Short punchy and hopefully memorable. The difficulty with writing any post about […]
Branding 12: Three Stages Of Reaction
When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction is that lightning quick one as someone experiences your brand. This is that first instant impression that your branding is giving up and is where […]
Branding 11: Repeatability and Exposure
One of the things I often talk about is that how any given brand needs significant time and exposure before anyone really begins to recognise it. This is a task which is only becoming more difficult as we receive (and ignore) more and more branded messages and content online. Timescales The simple truth of the […]
Branding 10: Illustrations
Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out Illustration certainly has the ability to stand out in a crowd and is not as pervasive as the use of photography. Illustration does however have […]
Branding 9: Photographs
The old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the world, and indeed today more pictures will be taken then the previous 100 years combined. Despite the world becoming much more visual, there is still […]
Branding 8: Graphic Elements
The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain type of Box could be a graphic element, anything at all so long as you use them often enough. Let’s take a few examples and […]
Branding 7: Fonts
Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts. I don’t know what the correct word is for someone who loves fonts (fontophile sounds wrong) but I subscribe to two different font newsletters…so am […]
Branding 6: Colours
Now that we’ve covered some of the basics of what branding is and how it represents you and your business we can start to talk about the various building blocks of a brand starting with colours. Black and White It’s hard to talk about the different colours without considering the absence of colour. Black and […]
Branding 5: Cohesive Branding
Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that I see is that all too often different elements of a brand don’t gel. You will see high quality images and golden coloured text suggesting […]
Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have a great little exercise for you to help and even […]
