Branding 16: Your Questions Answered
As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my start up with no funds, how can I keep the costs down? First of all, for any startup reading please don’t spend your seed money […]
Branding 13: Sound
Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all familiar with sounds Idents. They are essentially the heard version of a logo. Short punchy and hopefully memorable. The difficulty with writing any post about […]
Branding 10: Illustrations
Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out Illustration certainly has the ability to stand out in a crowd and is not as pervasive as the use of photography. Illustration does however have […]
Branding 8: Graphic Elements
The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain type of Box could be a graphic element, anything at all so long as you use them often enough. Let’s take a few examples and […]
Branding 7: Fonts
Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts. I don’t know what the correct word is for someone who loves fonts (fontophile sounds wrong) but I subscribe to two different font newsletters…so am […]
Branding 5: Cohesive Branding
Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that I see is that all too often different elements of a brand don’t gel. You will see high quality images and golden coloured text suggesting […]
Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have a great little exercise for you to help and even […]
Growing Sales Team 5: Red Flags When Hiring
So what sort of qualities should make a bad sales person? These are not necessarily easy to pick up in an interview but definitely worth looking out for… Emotional Any salesperson is going to get rejected A LOT. That’s bound to wear on their soul in some way, but having someone who is too emotionally […]
Growing Sales Team 3: In-house vs Agency
If you are thinking of growing a sales team then you might be consider the option of using an outside agency. There are both pros and cons with this that are similar to any outsourcing you might try and do. Your Own Person Hiring internally means someone can learn about your business, they are going […]
Basics of Sales 2: Messaging
At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known for. Write them down for me. Just 3 Attributes The interesting thing about this exercise is how often the attributes people put down do not […]
