company – Oliver Gwynne

Branding 16: Your Questions Answered

As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my…

25 October

advice brand branding company corporate entrepreneuer ident jingle marketing music oliver gwynne songs sound

Branding 13: Sound

Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all…

02 September

advice brand branding business cartoon company corporate design drawing entrepreneur graphics illustration infographics marketing oliver gwynne

Branding 10: Illustrations

Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out…

26 July

advice artwork brand branding business company corporate entrepreneur graphic graphic design illustrations oliver gwynne

Branding 8: Graphic Elements

The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain…

29 June

advice brand branding business company corporate design entrepreneur font fonts identity logo oliver gwynne typeface

Branding 7: Fonts

Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts.…

20 June

advice brand branding cohesive company corporate design entrepreneur graphics leaflets oliver gwynne startup video website yorkshire

Branding 5: Cohesive Branding

Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that…

31 May

advice brand branding business come company core define entrepreneur excercise freelance gwynne help oliver reflection starting values

Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is…

24 May

advice attributs avoid business business development company freelance growth hiring HR interview red flags sales sales person worry

Growing Sales Team 5: Red Flags When Hiring

So what sort of qualities should make a bad sales person? These are not necessarily easy to pick up in an interview but definitely worth looking out for... Emotional Any…

29 November

adbice advice agency business business development company entrepreneur inhouse oliver gwynne sales selling

Growing Sales Team 3: In-house vs Agency

If you are thinking of growing a sales team then you might be consider the option of using an outside agency. There are both pros and cons with this that…

15 November

branding business company core freelancer lesson marketing messaging oliver gwynne philosphy sales self employment start up

Basics of Sales 2: Messaging

At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known…

28 June