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your branding questions answered

Branding 16: Your Questions Answered

As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my start up with no funds, how can I keep the costs down? First of all, for any ...
branding using sound

Branding 13: Sound

Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all familiar with sounds Idents. They are essentially the heard version of a logo. Short punchy and hopefully ...
illustration

Branding 10: Illustrations

Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out Illustration certainly has the ability to stand out in a crowd and is not as pervasive as ...
graphic elements

Branding 8: Graphic Elements

The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain type of Box could be a graphic element, anything at all so long as you ...
COHESIVE BRANDING

Branding 5: Cohesive Branding

Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that I see is that all too often different elements of a brand don’t gel. You ...
defining your brand

Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have ...
red flag when hiring sales people

Growing Sales Team 5: Red Flags When Hiring

So what sort of qualities should make a bad sales person? These are not necessarily easy to pick up in an interview but definitely worth looking out for... Emotional Any salesperson is going to get rejected A LOT. That’s bound to wear on their soul in some ...
agency or in house

Growing Sales Team 3: In-house vs Agency

If you are thinking of growing a sales team then you might be consider the option of using an outside agency. There are both pros and cons with this that are similar to any outsourcing you might try and do. Your Own Person Hiring internally means someone ...
oliver gwynne messaging

Basics of Sales 2: Messaging

At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known for. Write them down for me. Just 3 Attributes The interesting thing about this exercise is how ...