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How website home pages have evolved

Best practice is always changing. In this article I thought I’d take a brief look at how the front page of websites have evolved, the trends that have come and…

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4 Common Marketing Stat Mistakes

Businesses want marketing to drive client acquisition and brand awareness, but to do this they need to measure the right metrics. But all too often, they don’t. They get hung…

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Will websites become obsolete?

The humble website is only 20 years old. In this short period they have evolved from the technological novelty of mega-brands to being truly accessible to anyone who wished to…

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6 tips: Marketing for growth

“Growth marketing” seems to be the buzz word of the moment, but what exactly is it? Every brand invents in marketing in the hope of growing their company, don’t they?…

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Why your good content is being ignored

You probably won’t find this post. Every single day on linkedin there are more than 2 million posts, articles and videos published, and so it’s getting harder and harder for…

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Why sales conversion isn’t linear

One of the most common misconceptions I’ve seen in businesses is the idea that sales conversion rates are linear. If for example your PPC campaign is getting 4 enquiries for…

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It’s getting harder to get in front of decision makers

I’ve been at this marketing thing for some time now (11 years eek!) and let me tell you, I don’t think there’s ever been a time when B2B brands have…

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Sales Maturity and Processes

In a nutshell all sales processes involve the following; finding prospective clients, contacting them, qualifying their interest and closing. Where marketing maturity takes incremental leaps in terms of time and…

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Oliver Gwynne maketing maturity

Marketing maturity & why detailed plans fail

Any company is naturally looking to grow their inbound sales leads, and yet few seem to create systems and campaigns that deliver. The core reason behind this in my opinion…

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Quickfire: How do I get written up in big publishers like Forbes etc?

You need to slowly work up a reputation and become a known source. I would recommend creating a list of target publications and noting down reporters/writers in your niche. You…

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