Loading

How website home pages have evolved

Best practice is always changing. In this article I thought I’d take a brief look at how the front page of websites have evolved, the trends that have come and…

Read More

4 Common Marketing Stat Mistakes

Businesses want marketing to drive client acquisition and brand awareness, but to do this they need to measure the right metrics. But all too often, they don’t. They get hung…

Read More

Will websites become obsolete?

The humble website is only 20 years old. In this short period they have evolved from the technological novelty of mega-brands to being truly accessible to anyone who wished to…

Read More

6 tips: Marketing for growth

“Growth marketing” seems to be the buzz word of the moment, but what exactly is it? Every brand invents in marketing in the hope of growing their company, don’t they?…

Read More

Why your good content is being ignored

You probably won’t find this post. Every single day on linkedin there are more than 2 million posts, articles and videos published, and so it’s getting harder and harder for…

Read More

Why sales conversion isn’t linear

One of the most common misconceptions I’ve seen in businesses is the idea that sales conversion rates are linear. If for example your PPC campaign is getting 4 enquiries for…

Read More

It’s getting harder to get in front of decision makers

I’ve been at this marketing thing for some time now (11 years eek!) and let me tell you, I don’t think there’s ever been a time when B2B brands have…

Read More

Quickfire: How do I get written up in big publishers like Forbes etc?

You need to slowly work up a reputation and become a known source. I would recommend creating a list of target publications and noting down reporters/writers in your niche. You…

Read More

Common Social Media Misconceptions

Nearly every business has some form of social media presence, but the percentage of those making the most out of it is probably lower then you’d expect. For a lot…

Read More

Well, at least you tried.

"Well, at least you tried." These are the words offered up as some form of comfort when one has, most probably tried and failed. Not that they offer much in…

Read More