Branding 9: Photographs
The old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the…
Read MoreThe old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the…
Read MoreThe next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain…
Read MoreHaving talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts.…
Read MoreNow that we’ve covered some of the basics of what branding is and how it represents you and your business we can start to talk about the various building blocks…
Read MoreNow that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that…
Read MoreWith your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly…
Read MoreIn this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own.…
Read MoreAfter 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to…
Read More"Do you want to supersize that?" is probably the most infamous example of upselling. It's one sentence that can quickly and easily add a few extra pounds worth of profit…
Read MoreDifferent but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the…
Read More