Archive

Website hosting

Websites 3: Hosting Basics

Let’s start off with a basic analogy on just exactly what website hosting is. If your domain is your postal address, directing people where to go, then hosting is like the land that your website will be built. The more people you have visiting your ...
all about domains

Websites 2: Domains

In this series of lessons I am attempting to give you an overview on all things websites without getting tied into anything too technical that will likely change. Let’s cover domains. What’s In A Name? Shakespeare once wrote “A rose by any other name would smell as ...
website glossary

Websites 1: Basic Glossary

In this series of lessons I am going to be covering all aspects of creating, maintaining and having a successful website. The internet is fast moving and mysterious to many, and so in order to make this as useful as possible for as long as ...
your branding questions answered

Branding 16: Your Questions Answered

As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my start up with no funds, how can I keep the costs down? First of all, for any ...
branding through smell

Branding 15: Smell

We are moving our way through the five senses and discussing the branding opportunities within each. We have talked at some length about the visual aspect of branding and have covered sound and taste. We now move onto smell. Smellovators Smell is an often under-utilised sense when ...
branding through tastes

Branding 14: Taste

We have already talked a lot about visual branding and sound branding and now we move onto taste. Now for the vast majority of businesses imagining what their company tastes like is probably not that relevant. For many the only times their customers will ever actually ...
branding using sound

Branding 13: Sound

Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all familiar with sounds Idents. They are essentially the heard version of a logo. Short punchy and hopefully ...
3 reactions to branding

Branding 12: Three Stages Of Reaction

When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction is that lightning quick one as someone experiences your brand. This is that first instant impression that ...
impact of viewers on branding

Branding 11: Repeatability and Exposure

One of the things I often talk about is that how any given brand needs significant time and exposure before anyone really begins to recognise it. This is a task which is only becoming more difficult as we receive (and ignore) more and more branded ...
illustration

Branding 10: Illustrations

Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out Illustration certainly has the ability to stand out in a crowd and is not as pervasive as ...