May 2018 – Oliver Gwynne

Branding 5: Cohesive Branding

Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that…

31 May

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Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is…

24 May

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Branding 3: Logo

With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly…

17 May

Branding 2: Choosing A Name

“What’s in a name?” asked Shakespeare. “A rose by any other name would still smell as sweet.” When you stop and think about it it’s true isn’t it? If a…

07 May

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Branding 1: No One Cares

In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own.…

03 May