Archive

defining your brand

Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have ...
sales and marketing oliver gwynne

Sales + Marketing 12: One Person?

I have been discussing the benefits and techniques of having your marketing and sales working much more closely together, so what if they were literally together as in one person (or perhaps conjoined twins) doing both roles…would that work? Amalgamation It’s not uncommon for me to see ...
sales and marketing

Marketing + Sales 6: Buying Signals Online

In the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of having both functions working together and understanding exactly whom you are targeting and updating on ...
your sales questions

Basics of Sales 17: Your Questions

What is the most overlooked technique to improve sales? I think different techniques will work for different industries but I would say one thing you can never do enough of is research. If you’re prospecting in any real fashion then you will have a relatively long ...
buying signals

Basics of Sales 12: Buying Signals

You can sometimes spend months and even years keeping prospects warm but how can you tell when they actually will buy from you? They Get Excited! One of the most rewarding things in any sales effort is when you talk to someone who is positively enthused by ...
dont forget a bad relationship

When Projects Go Bad 8: Don’t Forget

You’ve had a bad experience with a client. Hopefully you’ve been able to grit your teeth and get through it. naturally things will go quiet for a while until suddenly, out of the blue the client comes back. Don’t Forget Perhaps this lesson could be summed up ...
crm

Good Client Relations 15: CRM

CRM stands for customer Relationship Management, which is essentially a fancy way of recording your interaction with clients. Here are some tips on how to get the most out of it. Do I need a programme? There are a lot of options out there in terms of ...
dodgy-clients

Good Client Relations 14: Dodgy Clients

This blog comes directly from you readers. Someone asked my advice on how to deal with a dodgy client. To give you an outline, this freelancer had taken on some work, done their usual due diligence, started the work only to discover some illegal goings ...
good client relations work flow

Good Client Relations 5: Work Flow

One of the key differences with collaborating with clients vs co-workers is the nature of your relationship is much more transactional. You have been hired usually for a short amount of time to do a specific thing because you are an expert in this. You ...