Branding 13: Sound
Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all...
Read More 
Branding 12: Three Stages Of Reaction
When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction...
Read More
Branding 11: Repeatability and Exposure
One of the things I often talk about is that how any given brand needs significant time and exposure before anyone really begins to recognise it. This is a task...
Read More
Branding 10: Illustrations
Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out...
Read More
Branding 9: Photographs
The old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the...
Read More
Branding 8: Graphic Elements
The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain...
Read More
Branding 7: Fonts
Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts....
Read More
Branding 6: Colours
Now that we’ve covered some of the basics of what branding is and how it represents you and your business we can start to talk about the various building blocks...
Read More
Branding 5: Cohesive Branding
Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that...
Read More
Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is...
Read More- 1
- 2
Latest News
-
Nov 13, 2023A Beginner’s Guide to Running Adventures
-
Nov 13, 2023Mastering the Art of Sustainable Living
-
Nov 13, 2023Embracing Minimalism: A Lifestyle Revolution
-
Nov 13, 2023Savoring the Art of Homemade Sushi…