brand – Oliver Gwynne

Branding 13: Sound

Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all…

02 September

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Branding 12: Three Stages Of Reaction

When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction…

15 August

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Branding 11: Repeatability and Exposure

One of the things I often talk about is that how any given brand needs significant time and exposure before anyone really begins to recognise it. This is a task…

03 August

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Branding 10: Illustrations

Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out…

26 July

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Branding 9: Photographs

The old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the…

12 July

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Branding 8: Graphic Elements

The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain…

29 June

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Branding 7: Fonts

Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts.…

20 June

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Branding 6: Colours

Now that we’ve covered some of the basics of what branding is and how it represents you and your business we can start to talk about the various building blocks…

10 June

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Branding 5: Cohesive Branding

Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that…

31 May

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Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is…

24 May