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Marketing + Sales 11: Promoting Loyalty

business, marketing, sales
Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the key problems is that in a lot of cases the sales person…well they make the sale and ...

Marketing + Sales 10: Reducing Churn

business, marketing, sales
Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor products) some of it might be completely out of your control. (such as industry trends, ...
chasing those prospects up

Basics of Sales 6: Chasing

business, sales
Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked if they have gotten it. They are not in Quite often the person you need to speak ...
Starting up right clients

Start Up Right 4: Clients

business, start up
I'm covering unexpected aspects of working for yourself. This week we are talking about clients. Many Bosses Generally speaking in the world of work you won’t have that many bosses, and usually after a few months you can get used to the tics and habits. When working ...
post project questions

Post Project Steps 7: Questions

business, relationships
What sort of questions should you be asking yourself once a project is done in order to carry through improvements? Sales What worked? What approach/material did you use to win the prospect, how long did it take to go from an initial enquiry to actual work and ...
getting a referral

Post Project Steps 3: Referrals

business, relationships
In this series of lessons I’m talking about what you can do now your project is over to ensure it leads to more work. One such tactic is referrals, which is another way of asking your client to recommend you. Are They Happy? The first step is ...
dont forget a bad relationship

When Projects Go Bad 8: Don’t Forget

business, relationships
You’ve had a bad experience with a client. Hopefully you’ve been able to grit your teeth and get through it. naturally things will go quiet for a while until suddenly, out of the blue the client comes back. Don’t Forget Perhaps this lesson could be summed up ...
stand-off

When Projects Go Bad 5: Stand Off

business, relationships
When a project is in trouble, you will often find yourself in a stand off with a client. Usually it goes something like this: they weren’t happy with something, you managed to sort it out, but now they won’t pay you until everything is 100% ...
proactive-steps-unhappy-clients

When Projects Go Bad 3: Proactive Steps

business, relationships
We’ve been talking about projects going bad and how to go about rescuing them. So far we’ve covered negative and angry feedback and how to deal with it. The main question that should always be answered when you receive negative feedback is: what exactly does ...
angry-feedback

When Projects Go Bad 2: Angry Feedback

business, relationships
In the last lesson I talked about how to handle negative feedback. This is often the earliest and easiest way to combat a project going bad. Sometimes this feedback can be nothing to worry about at all, but on other occasions feedback can stop being ...