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Marketing + Sales 11: Promoting Loyalty

Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the key problems is that in a lot of cases the sales person…well they make the sale and ...

Marketing + Sales 10: Reducing Churn

Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor products) some of it might be completely out of your control. (such as industry trends, ...
when prospects go cold

Basics of Sales 14: Prospects Going Cold

We have talked about positive signs that a prospect is generally interested and ways in which you might put them off, so what should you do when a prospect seems to be going cold that once you had hopes for? You’re Not That Important There are a ...
buying signals

Basics of Sales 12: Buying Signals

You can sometimes spend months and even years keeping prospects warm but how can you tell when they actually will buy from you? They Get Excited! One of the most rewarding things in any sales effort is when you talk to someone who is positively enthused by ...
feedback on sales

Basics of Sales 7: Feedback

One of the most powerful and under-rated tools is feedback from prospects and in particular the questions that they ask you. One is Many For every customer that asks you a question, there will doubtless be tens more that didn’t ask the question and then didn’t use ...
reviewing a project, Oliver Gwynne

Post Project Steps 6: Review

We have been talking about what happens post project and how to make the most out of your last job in order to get the next one. Next I want to talk about reviewing a past project so it can help you improve future projects. You ...
best ways to showcase your freelance work

Post Project Steps 4: Portfolio

In this series of lessons we are covering all those things you need to do once a project is over. We have talked about getting paid, getting testimonials and getting referrals. Now let's talk about portfolio management.   We’re Working With Them! I think all clients appreciate a ...
post-project-steps-money

Post Project Steps 1: Payment

Last year I covered 5 major subjects which were; How To Pitch, Converting that pitch into actual work, Good Client Relationships, Tricky Clients and When Projects Go Bad. All of these subjects were aimed at helping you to troubleshoot some of the trickier situations and ...