Marketing + Sales 11: Promoting Loyalty
Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the...
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Marketing + Sales 10: Reducing Churn
Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor...
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Marketing + Sales 3: Categorising Customers
I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance...
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Basics of Sales 14: Prospects Going Cold
We have talked about positive signs that a prospect is generally interested and ways in which you might put them off, so what should you do when a prospect seems...
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Basics of Sales 12: Buying Signals
You can sometimes spend months and even years keeping prospects warm but how can you tell when they actually will buy from you? They Get Excited! One of the most...
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Basics of Sales 7: Feedback
One of the most powerful and under-rated tools is feedback from prospects and in particular the questions that they ask you. One is Many For every customer that asks you...
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Post Project Steps 6: Review
We have been talking about what happens post project and how to make the most out of your last job in order to get the next one. Next I want...
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Post Projects Steps 5: Communication
With some clients, you want to run to the hills as fast as you can and never see them again, but with most its worth keeping in touch. Here’s a...
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Post Project Steps 4: Portfolio
In this series of lessons we are covering all those things you need to do once a project is over. We have talked about getting paid, getting testimonials and getting...
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Post Project Steps 1: Payment
Last year I covered 5 major subjects which were; How To Pitch, Converting that pitch into actual work, Good Client Relationships, Tricky Clients and When Projects Go Bad. All of...
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