2018 – Page 2 – Oliver Gwynne

Branding 7: Fonts

Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts.…

20 June

advice brand brandind business color colour design entrepreneurs freelancer hues oliver gwynne psychology shades

Branding 6: Colours

Now that we’ve covered some of the basics of what branding is and how it represents you and your business we can start to talk about the various building blocks…

10 June

advice brand branding cohesive company corporate design entrepreneur graphics leaflets oliver gwynne startup video website yorkshire

Branding 5: Cohesive Branding

Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that…

31 May

advice brand branding business come company core define entrepreneur excercise freelance gwynne help oliver reflection starting values

Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is…

24 May

advice brand branding business creation design drawing entrepreneur font logo new oliver gwynne scratch tips

Branding 3: Logo

With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly…

17 May

Branding 2: Choosing A Name

“What’s in a name?” asked Shakespeare. “A rose by any other name would still smell as sweet.” When you stop and think about it it’s true isn’t it? If a…

07 May

advice brand branding business design entrepreneur identity lessons oliver gwynne yorkshire

Branding 1: No One Cares

In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own.…

03 May

advice alignment business closer entrepreneur joining management marketing oliver gwynne questions sales teams together working yorkshire

Marketing + Sales 13: Your Questions

After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to…

15 April

advice business candidate gwynne marketing oliver one person recruitment role sales standalone yorkshire

Sales + Marketing 12: One Person?

I have been discussing the benefits and techniques of having your marketing and sales working much more closely together, so what if they were literally together as in one person…

13 April

advice business entrepreneur how to marketing oliver gwynne sales selling techniques tips upsell upselling

Marketing + Sales 12: Upselling

"Do you want to supersize that?" is probably the most infamous example of upselling. It's one sentence that can quickly and easily add a few extra pounds worth of profit…

02 April