Marketing + Sales 11: Promoting Loyalty
Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the…
Read MoreDifferent but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the…
Read MoreChurn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor…
Read MoreWe are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing…
Read MoreWe are talking about how to best align your sales and marketing and that with more people often comes more problem, especially when you throw into the mix the needs…
Read MoreWe are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for…
Read MoreIn the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of…
Read MoreLast week I was talking about how Marketing and Sales should work together when it came to targeted outreach aka actively sending out materials in order to create sales. Now…
Read MoreWe are talking about how best to align your sales and marketing teams and how best to reach out to the wider world and try and find some Suspects to…
Read MoreI am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance…
Read MoreWe are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are…
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