Marketing + Sales 3: Categorising Customers
I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance…
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Growth Marketing
Basics of Sales 6: Chasing
Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked…
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Start Up Right 8: Finding Work
Easily the thing I get asked most about is where exactly to find work. Some people seem quite insistent on knowing in fact! Obviously this will depend greatly on the…
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Post Project Steps 6: Review
We have been talking about what happens post project and how to make the most out of your last job in order to get the next one. Next I want…
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Post Project Steps 4: Portfolio
In this series of lessons we are covering all those things you need to do once a project is over. We have talked about getting paid, getting testimonials and getting…
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Post Project Steps 2: Testimonials
There is an old saying that you are only as good as your last project and I think there’s some truth in that. It’s important that after a project has…
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Good Client Relations 10: Scope Creepers
We are continuing our guide through those less desirable client attributes and how best to handle them. Today we’re talking about scope creep. Scope creep is where a client keeps…
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Good Client Relations 5: Work Flow
One of the key differences with collaborating with clients vs co-workers is the nature of your relationship is much more transactional. You have been hired usually for a short amount…
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How To Convert lesson 2: Small Job
We are talking about how to convert a great pitch into the actual work and what that involved. In lesson one we covered spec work. in this lesson I want…
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How To Convert Lesson 1: Spec Work
Now that you’ve sent off your amazing pitch, made the call, done the presentation…how do you ensure that you convert that pitch into actual work? In this lesson I want…
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